Data art, Data visualizationNews published on 04 May 2017 in Immersive Art Spaces, News, Productions
Businesses produce an amount of data that is growing exponentially. It is crucial that it is analysed and represented to share and understand it optimally, either with partners, clients or business partners. In the age of Big Data, raw data is increasingly abstract and largely inaccessible. It is therefore very important to stage and depict it creatively, bringing it to life in order to be shared.
For several years Digitalarti has been a pioneer in this field of data art and data visualisation as seen in several examples below.
This field is not restricted to screens. Digitalarti co-produced Flux, a monumental installation for Gare de l’Est, with the artist Stéfane Perraud. This truly sculptural work comprises 200 LEDs and is 9m tall. The lights vary in real time according to passenger volume data.
Digital designers also explore data with generative algorithms and by using allegorical representation. Consequently Digitalarti has placed
Grégory Chatonsky’s work in Skyteam VIP lounges in airports worldwide. This work explores data from our fingerprints with the help of algorithms and tools linked to video game techniques.
Another talented designer, Mike Brondbjerg, uses algorithmic processes for example to create digital animations from baseline image data. The colour and form is sampled and combined to create a 3D model generating digital creation.
Inaugurated at the end of 2016 to last for 15 years, the installation Pixel Avenue was co-produced by Digitalarti with the artist Fred Sapey-Triomphe. Spanning 1,000 m2, it feature 300 large balls of LEDs that fluctuate in tandem with pedestrians moving in the tunnel, road traffic on the bridge and volume levels.
Digitalarti works with data scientists to explore the data and then with creators, designers and artists to produce them in a creative and surprising way.
Whether the data comes from internal or external databases, company websites, social networks or other sources, Digitalarti proposes bespoke data art and data visualisation installations to reach as many people as possible.
Please contact us for further information or to initiate a prototype or a complete project.
On Digitalarti Media you can also read:
Many artists today use raw data produced by our societies as creative materials, reflecting on the way in which these can be visualised in an inventive way, or transformed into a work of art. By blurring the boundary between art and information, Data Art abolishes the myth of the romantic artist proposing a fundamental artistic act in a critical commentary on the world of information in which we live. This world is allegedly transparent and yet it is less and less legible or comprehensible to non-experts. By re-appropriating this mass of information or Big Data, data artists honour fantasy in a world of increasingly abstract data and concepts.
Within the obvious upheaval generated by digital technology in our access to art and culture (and in our relationship with the world in general), Algorithmic Art, in the same way as Data Art, is something of a disruptive latest arrival. A symptom of the growing mathematisation of the current world, after the emergence of artist programmers and the widespread use of computers in all fields of artistic creation, today machines and their servers, algorithms, produce art independently.