Digitalarti signs the biggest digital art deal in worldNews published on 24 Nov 2014 in Interactive Art Shopping
Digitalarti has announced its partnership with APSYS, one of the largest European shopping mall companies, to create and install 15 pieces of digital artwork for a new mall. The new mall, Muse, is located in Metz, France. The artworks will be produced and installed between 2015 and 2017. The aim is to offer a brand new customer experience and a new way to shopping.
The partnership is intended to have Digitalarti curate, select, produce, install and maintain all 15 digital artworks for the new mall by the international architect Viguier in front of the Georges Pompidou center in Metz, France.
Some artwork will be created specifically for the mall, integrated into the architecture as a 15 m (50 ft) high moving sculpture. Part of the artworks will be renewed twice annually and an artlab will be installed to showcase the development process of the artworks with tools, videos and twice weekly workshops.
Among the selected art works the public shall discover munmental installations of Pascal Bauer, Visual system, Lab-au, Vincent Leroy and also many interactive installations offering a new retail experience…
The deal creates a new shopping mall experience and gives malls worldwide the demonstration of what’s possible with digital art as they strive to provide a new digital customer experience.
This is the largest digital art deal in history and an important milestone for digital art – a major contemporary art form. Creators are often confined to digital art festivals and emerging galleries, among a few others so this deal shows a new trend and avenue for digital creators to showcase their artwork.
This is too a worldwide first experimentation to provide new digital customer experience and new shopping experience with artwork and interactive installations designed for he mall.
Digitalarti team, piloted by Malo Girod de l’Ain, CEO, and Julie Miguirditchian, curator and director of production, will produce this so exciting project with real enthusiasm.