Digitalarti Mag's blog

University of Basilicata, APT Basilicata and Arts for Business Institute organise the ARTS2INNOVATION FORUM on the theme "The Arts as the Engine for Change and Growth". It takes place in Matera, Italy on 01 - 02 December 2011.

The central idea of the Forum is to share the experience and the benefits that organizations can achive by absorbing the arts in their strategies, working mechanisms and management systems.

Key questions that animate the debate of the Arts2Innovation Forum are:
   - What is the value of arts and culture in business?
   - Why the arts matter for management?
   - How the arts can contribute to improve business performance?
   - How arts-based education and research can be connected to business innovation?
   - Why do organizations need to absorb the arts in their working mechanisms and business models?
   - How culture, creativity and arts can be exploited to foster and support a knowledge-based development?
   - How the arts can be translated into action to drive organizational development?
   - How do investments in the arts contribute to wealth generation for organizations at micro and macro level?
   - How to design and implement arts-based strategies and initiatives for enhancing organizational value creation
     capacity?
 
For further information about the arts2innovation forum and how to book a place in this event, please visit the forum website.

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