V2_'s blog

Experience how new media
technologies direct, divert, distract and manipulate your gaze on the world.

Featuring: Maurice Benayoun
(FR) | Marc Lee (CH) | Damian Stewart
(NZ/AT) | Opening: Alessandro
Ludovico (IT) | Screening: uncyclopedia.wikia.com/wiki
| www.subvertr.com | streetwithaview.com 

The increased accessibility and affordability of contemporary media
technologies has greatly expanded possibilities for the dissemination of
independent and grassroots information. At the same time, these developments
have also greatly increased the opportunities for (mis)use of media
technologies as powerful and effective tools for political and commercial
propaganda. Although many theorists, artists, and activists have addressed the
latter perspective on contemporary media technologies, critical debates have
rarely relied on concrete demonstrations to prove their point. This edition of
Test_Lab will therefore investigate the face of propaganda in the digital age
by means of live artistic demonstrations, and will allow the audience to test
hands-on how new media technologies can be applied as effective tools for propaganda.

How does Google determine which website shows up first and which one on page
2.480.133 of a search? Does a photograph only represent its own reality? How
does social tagging affect the meaning of an online image? Why is spam
persuasive and profitable? Is Uncyclopedia perhaps the true Wikipedia? What
would the world look like if all advertisements were covered with artworks? And
can Google's Street View be a stage for artistic intervention?

Test_Lab: Tools for Propaganda allows you to experience and test for
yourself how new media technologies can be (mis)used to direct, divert,
distract and manipulate your gaze on the world.

Subvertr.com and streetwithaview.com are screened with kind permission of
the artists, Les Liens Invisibles, and Robin Hewlett and Ben Kinsley,
respectively. 

This event will be streamed live at www.v2.nl

Test_Lab: Tools for Propaganda 

March, 11 2010 

20:00-23:00

V2_, Eendrachtsstraat 10 Rotterdam, Netherlands 

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