In 2000, he created Vicente Fox’s advertising and communication campaignwhich would ultimately defeat the longest party dictatorship in the history of theworld. The campaign was based on the Mayan teaching that believing is creating. And inJodorowsky’s physicomagic.
Three years later, through an open letter advertised in newsletter Reforma,Pando rebuked President Fox for having betrayed his own promisesto change and transform the country. The only reaction was that, time later,her mother-in-law incarceration under fake charges. Together with Tisa, his wife, he decidedto face this injustice publicly, once again applying the teaching that believing,is creating, in order to transform reality. Finally, after almost two years, and in spite ofall the pressure of the system, she was declared innocent. …